Promo Producer - AI & Performance Promos - Hindi

Job Title: Promo Producer - AI & Performance Promos

Location: BengaluruExperience: 2–4 Years

Core Stack: Scriptwriting + AI Visual Generation (Midjourney/Runway/Pika/Leonardo) +
Performance Marketing Sense.
The Mission

At Kuku FM, we are turning ears into eyes. As a Creative Producer (AI & Promos), your job
is to create "Scroll-Stopping" trailers for our top audiobooks. You will take a high-drama
audio script, write a killer promo hook, and use Generative AI to build a cinematic world that
didn't exist yesterday.
Your trailers are the frontline of our growth - they are the reason a user stops scrolling and
starts listening.

What You’ll Do

1. High-Stakes Scripting (The Hook)
● Extract the "viral" soul of an audio show and condense it into a 60-120 second
high-tension script.
● Master the "3-Second Rule": Craft openings that grab attention before the user can
swipe away.
● Write compelling CTA (Call to Action) copy that converts viewers into listeners.

2. AI Visual Direction (The Prompting)
● Prompt Engineering: Use AI tools (Midjourney, Leonardo, Runway, etc.) to generate
high-quality, consistent character art and cinematic backgrounds that match the
audio’s mood.
● Visual Storyboarding: Create a visual "mood board" for every promo, ensuring the
AI-generated assets tell a cohesive story.
● Tech-Forward Creation: Stay at the bleeding edge of AI video tools to bring static
images to life (Lip-sync, motion effects, etc.).

3. The "Editor-Director" Loop
● Collaborate with Video Editors to sync your AI visuals with the script and sound
design.
● Direct the pacing, typography, and "vibe" of the final video to ensure it feels like a
premium OTT trailer.

4. Performance Optimization
● Analyze CTR (Click-Through Rates) and CPI (Cost Per Install) data to understand
what visuals are working.
● Run A/B tests: Does a "Horror" hook work better with a jump-scare visual or a
psychological AI-generated landscape?

Who You Are

● The Hybrid: You are 50% Writer, 50% AI Artist. You think in words but see in
prompts.
● The OTT Junkie: You understand the tropes of Indian soaps, thrillers, and "masala"
movies.
● Native Storyteller: Exceptional command over Hindi / English . You know the difference between a "good" line and a "punchy" line.
● Data-Informed: You don’t get offended by data. If a trailer fails, you iterate and
prompt again.

Your promos consistently hit below-average CPI targets for the marketing team.
Visual Benchmark You’ve established a unique "Kuku FM Visual Style" using AI that looks better than
high-budget live-action shoots.
Speed to Market You’ve optimized the workflow from "Script to AI-Ready Assets" in under 48 hours.